Far from a traditional tasting tent setup, Family Style takes a fresh approach: think Lucali slices with exclusive capsule merch, Dhamaka’s next-level Indian plates paired with streetwear from Awake NY, or Russ & Daughters’ legendary smoked fish beside limited-edition designs from Billionaire Boys Club. Nearly 60 restaurants and streetwear brands are set to activate, including favorites like Double Chicken Please, Fish Cheeks, Katz’s Delicatessen, Barriers Worldwide, and Staple.
This year, the festival debuts exclusive food-fashion collabs that will only be available at the event. Among the most anticipated? A Rokstar Chicken x VandythePink x Buldak spicy drop, and a Pepsi-powered merchandise stunt featuring on-site chaser tastings and activations that lean into New York’s love of flavor and flair.
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