Listen–Taco Bell is a lifestyle. You don’t love that you live it, but you can’t deny yourself when you’re on a late night drive home and you see that glowing bell logo in the distance. You sit on the plasticky seats, crumbs along the tables, and gorge yourself with several Doritos Locos Tacos or a Cheesy Gordita Crunches smothered in their Diablo Hot sauce… You never feel good after it, but it feels good during, and that’s what matters.
Taco Bell knows it is a well-loved, cultural staple–and they’re returning the love tenfold with their “Feed The Beat” initiative.
It’s a no-strings attached program that awards $500 Taco Bell gift cards to a “class” of 100 touring artists. L.S. Dunes, South Arcade, Magnolia Park, Teen Mortgage and more were amongst the class of 2025.
So, just know that the money you spend at Taco Bell and some of its profits go to funding meals for some of our favourite musicians – I’d say that’s a pretty good reason to throw caution into the wind the next time you see that glowing bell.
You can check out the full 100 artists awarded the $500 gift cards in the Instagram post below or on Feed The Beat’s official website here.
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