Installed within one of Dallas’ most iconic luxury retail destinations, the experiential space does more than showcase MIND GAMES’ collections—it redefines how fine fragrance is consumed. In place of mere scent strips or pretty packaging, visitors are welcomed into an environment designed to stimulate the senses, deconstructing each perfume into its raw materials for a more nuanced appreciation.
Guests are encouraged to engage with individual scent notes—bergamot, salted caramel, Italian lemon, rose milk—before experiencing their orchestration into full compositions. This deliberate pacing reflects the intellectual discipline of chess, a motif at the heart of MIND GAMES’ ethos.
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