April 13, 2025 — In a city where modernity never stops humming, Shinsegae Department Store is inviting the world to slow down—and look back. Introducing The Heritage, Seoul’s new cultural landmark that transforms a century-old building into a living, breathing dialogue between Korea’s storied past and its fashion-forward present.
Located in Myeong-dong, one of Korea’s most storied commercial and cultural districts, The Heritage officially opened its doors on April 9 after more than a decade of careful restoration. Originally a 1930s bank and recognized as the 71st tangible cultural property of Seoul, the building has been reimagined with reverence for its historical integrity and an eye toward the future.
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