Ananya Panday becomes Chanel’s first-ever brand ambassador from India

Ananya Panday
| Photo Credit: Special Arrangement

French luxury brand Chanel on Wednesday (April 16) named Bollywood star Ananya Panday as its first-ever brand ambassador from India. This comes after Ananya made her presence felt at the Chanel Spring/Summer 2025 show in Paris.

A star who is best known for her performances in films such as Gehraiyaan (2022), Kho Gaye Hum Kahan (2023), and CTRL (2024), and the comedy series Call Me Bae (2024), Ananya has undoubtedly become a fashion icon for Gen Z. Her Instagram account, followed by 25.9 million people, features several photoshoots in which the star can be seen wearing Chanel.

The luxury house, in a statement to The Business of Fashion, said, “Ananya characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities. Her values resonate with Chanel, making her the perfect choice to represent the house.”

Post the announcement, Ananya expressed her excitement in an Instagram post, writing,”Beyond grateful and excited for my journey with @chanelofficial. The first ever brand ambassador for and from India. Dreams really do come true.”

Many celebrities, including Samantha Ruth Prabhu, Karan Johar, Zoya Akhtar, Shanaya Kapoor, Farah Khan Kunder, Badshah, Khushi Kapoor, Guneet Monga and Ananya’s sister and influencer Alanna Panday, commented on her post.

Interestingly, Ananya is also the brand ambassador of international brands such as Swarovski, Jimmy Choo, Lakmé, Beats and Timex.

Ananya joins the long list of Indian celebrities who have become brand ambassadors of international brands. Actor Sonam Kapoor is associated with Dior and Alia Bhatt is the ambassador of Gucci, while Deepika Padukone became the first-ever Indian ambassador for Louis Vuitton. Aiswarya Rai, on the other hand, has been the global ambassador for L’Oréal for decades.