Founded by Kendall Jenner, 818 Tequila is an award-winning, hand-crafted tequila brand. Produced using traditional methods in Jalisco, Mexico at a family-owned-and-operated distillery, the brand has won over 47 blind tasting awards across 14 spirits competitions. 818 Tequila features four variations – a Blanco, Reposado, Añejo, and its ultra-premium Eight Reserve. From its 1% for the Planet giveback, to partnering with S.A.C.R.E.D. – a nonprofit that supports Mexican communities where heritage agave spirits are made – to working with sustainable suppliers, 818 Tequila keeps the Earth in mind in everything they do. In 2024, 818 Tequila achieved 16x the category’s growth, significantly outpacing the overall tequila market, which grew just 2% year-over-year. 818 Blanco also led the charge, growing 35% in volume sales, while the category remained flat. The brand further dominated social media, earning the highest TikTok views and Instagram engagement among competitors.
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